In 2017, PRIME Group instituted a special nomination at the Kiev International Advertising Festival — “For bravery”. The award encourages the creative community to transcend the ordinary when developing ideas for outdoor advertising. The prize will be awarded annually.
“Our prize celebrates bold ideas in outdoor advertising. The ideas that attract attention, are at odds with the traditional approach within their category, and thus accomplish the mission of outdoor advertising. A bird in the hand is worth two in the bush,” says Ekaterina Khramova, Managing Partner at PRIME Group.