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History

The company was founded in 2005 by Vadim Frunze and Ekaterina Khramova

2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2005–2008

2018

  • Website redesign
  • Business process optimization
  • CRM implementation
  • 5th Out Of Home Forum

2017

  • Outdoor advertising local market research
  • Outdoor advertising e-handbook publication: 2nd edition
  • Partner network expansion
  • Corporate rebranding
  • Kiev International Advertising Festival “For bravery” award institution

2016

  • Co-authoring of Industrial Committee of Outdoor Advertising industry standards
  • Active participation in Kyiv outdoor advertising landscape revitalization
  • Launch of outdoor media planning and buying platform Outhub
  • 4th Out Of Home Forum

2015

  • Omnichannel project for SME “Support Ukrainian”
  • Participation in the industry initiative “Transparent outdoor advertising market without shady practices and corruption”
  • 3rd Out Of Home Forum
  • Outdoor advertising e-handbook publication: 1st edition

2014

  • “Architectural Treasures of Ukraine” — a public celebration of great Ukrainian urban architecture exhibited on outdoor advertising displays across the country
  • Ukraine Outdoor Advertising Operator’s Association joining
  • 2nd Out Of Home Forum
  • Introduction of online photographic posting status

2013

  • FEPE International joining
  • “A space for dialogue” project
  • 1st Out Of Home Forum
  • Outdoor assets modernization programme
  • Initiative to create an industry modernization strategy

2012

  • Agreement with Multiboard
  • Agreement with Star

2011

  • Co-founding of Industrial Committee of Outdoor Advertising
  • Initiative to create a collaborative project for outdoor advertising market development
  • Partnership with Europe Virgin Fund L.P.
  • Sales house organization

2010

  • Corporate standards development
  • Outdoor assets modernization programme
  • Ambient advertising research project

2009

  • Corporate strategy development

2005–2008

  • Outdoor network development
  • Initial company growth
2018
  • Website redesign
  • Business process optimization
  • CRM implementation
  • 5th Out Of Home Forum
2017
  • Outdoor advertising local market research
  • Outdoor advertising e-handbook publication: 2nd edition
  • Partner network expansion
  • Corporate rebranding
  • Kiev International Advertising Festival “For bravery” award institution
2016
  • Co-authoring of Industrial Committee of Outdoor Advertising industry standards
  • Active participation in Kyiv outdoor advertising landscape revitalization
  • Launch of outdoor media planning and buying platform Outhub
  • 4th Out Of Home Forum
2015
  • Omnichannel project for SME “Support Ukrainian”
  • Participation in the industry initiative “Transparent outdoor advertising market without shady practices and corruption”
  • 3rd Out Of Home Forum
  • Outdoor advertising e-handbook publication: 1st edition
2014
  • “Architectural Treasures of Ukraine” — a public celebration of great Ukrainian urban architecture exhibited on outdoor advertising displays across the country
  • Ukraine Outdoor Advertising Operator’s Association joining
  • 2nd Out Of Home Forum
  • Introduction of online photographic posting status
2013
  • FEPE International joining
  • “A space for dialogue” project
  • 1st Out Of Home Forum
  • Outdoor assets modernization programme
  • Initiative to create an industry modernization strategy
2012
  • Agreement with Multiboard
  • Agreement with Star
2011
  • Co-founding of Industrial Committee of Outdoor Advertising
  • Initiative to create a collaborative project for outdoor advertising market development
  • Partnership with Europe Virgin Fund L.P.
  • Sales house organization
2010
  • Corporate standards development
  • Outdoor assets modernization programme
  • Ambient advertising research project
2009
  • Corporate strategy development
2005–2008
  • Outdoor network development
  • Initial company growth

PRIME Group invests heavily in social projects

The company develops and implements its own innovative projects designed to improve the technology and efficiency of outdoor advertising, and takes an active part in industry and social initiatives. These projects are aimed to create synergies between outdoor media and the urban environment.

PRIME Group cooperates with the National Union of Architects of Ukraine, the Association of Ukrainian Cities, the Department of Architecture and Urban Planning of the Kyiv City State Administration, NGOs, local and international urbanists and sociologists.

One of our latest and favorite projects is the replacement of outdated bus shelters in many cities across the country.

During H2 2017 we have replaced 50 bus shelters in 6 cities. By the end of 2018, we hope to increase this number by 300 in 10 major cities.