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Market analysis

PRIME Group bring outdoor advertising market analysis to the table since the founding of the company in 2008.

Once a month we overview the key product categories. On a quarterly basis we analyze the market situation. And we report on the occupancy level for key formats (all media owners) every week. We provide an open access to this information.

PRIME Group’s reports provide advertisers and agencies with valuable insights into their product category; let them keep a close watch on competitors activity; allow strategical planning of campaigns; give opportunity to optimize campaign budgets with respect to what competitors do.

PRIME Group’s reports include:

  • occupancy level — weekly infographics showing the percenatage of the billboards (3×6 m, all media owners) booked up front
  • categories analysis — monthly reports on outdoor advertising in key product categories
  • market overview — quarterly reports on Ukrainian outdoor advertising  market