PRIME Group is continuously modernizing its digital screens network in Ukraine’s capital, introducing innovative technologies to ensure the uninterrupted operation of DOOH media. Thanks to modern solutions, the advertising screens will stay active even during power outages, ensuring brands maintain stable visibility.
The screens are located in Kyiv’s busiest locations, capturing maximum attention from the target audience. This enables businesses to confidently plan their advertising campaigns without concerns about potential interruptions.
Modernizing the network is just the first phase of PRIME Group’s ambitious project. This initiative includes gradually increasing the number of autonomous digital screens throughout the city. The company is committed to ensuring that digital outdoor advertising remains a reliable communication channel for brands, regardless of the circumstances.
“We invest in advertising infrastructure to help Ukrainian businesses effectively stimulate demand for their products and services. This, in turn, contributes to the budget through taxes and supports the Armed Forces of Ukraine, either directly or indirectly. We adapt our services to modern challenges, ensuring that Ukrainian businesses have a reliable platform for marketing communication in the Out Of Home environment,” said Oleksandr Voznyuk, CEO of PRIME Group.
