The General Assembly of Founders has elected Olexander Voznyuk, CEO of PRIME Group, as Chairman of the Industrial Committee of Outdoor Advertising of Ukraine (ICOA) for 2024.
This year, for the first time, a PRIME Group representative is at the helm of the industry association.
Olexander Voznyuk is a seasoned expert in the Ukrainian advertising and communications market. His decision to pursue a career in out-of-home advertising was preceded by more than ten years managing the non-TV business at Optimum Media OMD Group.
“Despite the difficulties of nearly a third year of war, the country’s outdoor advertising industry continues to operate, supporting jobs, replenishing local government budgets and paying taxes at every link in the value chain.
ICOA will focus on three tasks this year.
Firstly, we will refine the data used to plan advertising campaigns. To do this, we will update the database of structures across the country and update the population statistics of cities. This will allow us to recalculate the OTS and GRP metrics according to how the audiences in the cities have changed. This will enable advertisers to plan their campaigns more efficiently for the relevant audiences.
Secondly, we are embarking on a major modernization of our measurement approach. This is a complex task that will require a lot of time and effort from all market participants. However, we are committed to making the outdoor advertising market better understood and aligned with the expectations of brand marketers.
Thirdly, we have resumed the monitoring of outdoor advertising placement and are now in the process of expanding its geographical coverage,” says Olexander Voznyuk.
About ICOA
The Industrial Committee of Outdoor Advertising of Ukraine was established in 2010. The organization is formed by the leading outdoor advertising media owners and major advertising agencies. ICOA consists of 7 media owners: BigBoard Ukraine, Perekhid Outdoor, RTM-Ukraine, PRIME Group, Octagon Outdoor, Megapolis and Louvers. It also includes 6 agency companies and agencies: Dentsu Ukraine (Posterscope Ukraine), GroupM, Publicis Groupe Ukraine, Razom Group, Media Systems, OMD OM Group Ukraine.
