PRIME Group presents a new DOOH site in the historical center of Kyiv, Podil. It is a series of 6 double-sided LED citylights installed one after another on Naberezhno-Khreshchatytska street between Borysohlibska and Ihorivska streets.
The DOOH site is a quarter of a kilometre long. The double-sided advertising structures are placed on the dividing strip and are equally visible to drivers heading in both directions. Traffic on Naberezhno-Khreshchatytska is rather slow. There are two reasons for this. Firstly, the capital has introduced a general speed limit of 50 km/h. Secondly, there are the usual traffic jams in Podil. Such circumstances contribute to prolonged dwell time.
Naberezhno-Khreshchatytska Street is part of an important transportation artery on the right bank of Kyiv. It is one of the thoroughfares leading to the city centre, where many shops, shopping malls, business centres, entertainment venues and social life in general are concentrated. There are many business, tourist and HoReCa facilities in the immediate vicinity of Podil Lights. This allows the DOOH site to be used effectively for both locally targeted campaigns as well as those with a wide reach.
To advertise on Podil Lights, you can choose either individual faces or a package of 12 faces.
6 double-sided digital citylights, arranged in a row, allow you to create a compelling multipart story about a brand, product, service, event, cause, etc.
Dynamic and vibrant ads on digital citylights grab attention instantly and allow you to creatively deliver your brand message to the right audience.
