PRIME Group is an innovative leader in the Ukrainian outdoor advertising market. It practices and popularizes the competent use of OOH media. Market conditions and new challenges have prompted the company to adjust its growth path. The updated direction will allow the media owner to respond more effectively to the challenges faced by brands in the context of out-of-home advertising.
To effectively implement the strategy, the company has recruited market-leading professionals with diverse agency and media owner experience to senior positions.
Olexander Voznyuk has been appointed CEO. Mr Voznyuk joins the company from Optimum Media OMD Group, where he spent more than ten years as Head of Non-TV.
Natalia Boiko has been promoted to Head of Sales. She is in charge of the departments that work with advertisers, agencies, and agency companies.
Andriy Pedorenko has been appointed Strategy Director. He will be responsible for partner relations and the development of Outhub.online, an online platform for buying outdoor advertising. Previously, Andriy Pedorenko was the Director of Buying at Megapolis. Prior to that, he headed a similar department at PRIME Group. Before that, he was the head of the OOH & Print department at OMD Media Direction Ukraine.
“The global OOH advertising market has been developing at an accelerated pace for a long time. As an integral part of it, we need to regularly reassess our own role and value. Now we need to rethink ourselves: take ourselves apart and put ourselves back together, but in a new configuration. To better meet the current challenges of the attention economy, we are updating our value proposition. Stay tuned for announcements. In the meantime, I would like to note that despite a certain communication pause, PRIME Group has managed to maintain the brand’s inherent appeal and continues to bring together seasoned market professionals,” says Olexander Voznyuk, PRIME Group CEO.
“Despite the changes, the focus of our work remains the same. It’s about focusing on what out-of-home does best—making brands well-known by reaching large audiences at a low CPM,” says Liudmyla Korotkova, PRIME Group Marketing Director.
