Outdoor advertising is the only media that cannot be turned off, put aside or overlooked
Outdoor or more generally out of home (OOH) advertising has unique features that no other media can offer. Thanks to larger-than-life formats, striking visuals and storytelling capabilities, OOH addresses the innermost needs of people, causing them to respond emotionally.
According to the OOH Online Activation Survey by Nielsen, out of home media continues to deliver more online activity per ad dollar spent compared to television, radio, and print. In other words, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH advertising indexes at over three times the expected rate given its relative ad spend.