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Outdoor advertising formats

Media catalog
  • All
  • Classic billboard
  • Citylight
  • Bus shelter
  • Scrolling billboard
  • Backlight billboard
  • Unipole billboard
  • Scrolling citylight
  • Trivision billboard
  • Vertical billboard

Classic billboard

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Щит

Classic billboard

The most common ad format with >65% share in Ukraine.

Unique feature

The best format for quick and cost-effective audience reach.

Application

Size:
big, huge
Orientation:
landscape
No. of faces:
1
Lighting:
external
Vehicular traffic:
yes
Pedestrian traffic:
yes
Location:
  • everywhere
  • Delivers broadcast reach
  • Sustains brand awareness for established brands
  • Creates brand awareness at product launch
  • Points to POI
  • Capabilities for geographical targeting
  • Billboards near sales outlets can drive sales
  • Effective for messaging with CTA
  • Platform for special builds
Щит

Citylight

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Citylight

Due to their size cityligts are aimed mostly at pedestrians, and to a lesser extent — at vehicular flows. The contact time is prolonged, allowing for complex creative.

Unique feature

One of the few formats allowed in the historic and central city areas.

Application

Size:
small, medium
Orientation:
portrait
No. of faces:
1–4
Lighting:
internal
Vehicular traffic:
no
Pedestrian traffic:
yes
Location:
  • historic and central city areas
  • Events announcement
  • Interactive campaigns (QR-codes, NFC, AR)
  • Points to POI

Bus shelter

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Bus shelter

Bus shelters are beneficial to the public. The format provides public service as well as it allows to target audiences at major transport hubs. Full branding makes it one of the largest outdoor formats allowed in the historic and central city areas.

Unique feature

The only outdoor advertising format that ensures prolonged contact with the captive audience.

Application

Size:
small, medium
Orientation:
portrait, landscape
No. of faces:
2
Lighting:
internal
Vehicular traffic:
yes
Pedestrian traffic:
yes
Location:
  • historic and central city areas
  • Brand advertising
  • Native advertising
  • Events announcement
  • Allow complex creative employing (magazine-like layouts)
  • Interactive campaigns (QR codes, NFC, AR)

Scrolling billboard

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Скроллер

Scrolling billboard

Scrolling billboards allow for consecutively showing up to 8 posters. Poster change additionally attracts the attention of passers-by.

Unique feature

Scrolling billboards are located in the most populated central city areas.

Application

Size:
medium
Orientation:
landscape
No. of faces:
1–8
Lighting:
internal
Vehicular traffic:
yes
Pedestrian traffic:
yes
Location:
  • historic and central city areas
  • Creative advertising
  • Campaigns that require quick attention grabbing and carry call to action
  • Sustains brand awareness for established brands
  • Creates brand awareness at product launch
  • Delivers broadcast reach
Скроллер

Backlight billboard

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Бэклайт

Backlight billboard

The most spectacular exposure on the backlight billboards is achieved during the night time. Being brightly lit from the inside, the poster stands out from the other advertising media in the vicinity.

Unique feature

Backlight billboards enable spectacular brand advertising by virtue of bright internal lighting of the poster. They are especially fascinating during the night time.

Application

Size:
medium, big
Orientation:
landscape
No. of faces:
1
Lighting:
internal
Vehicular traffic:
yes
Pedestrian traffic:
yes
Location:
  • historic and central city areas
  • Premium format
  • Designed for spectacular brand advertising
  • Works for short- and long-term campaigns
  • Sustains brand awareness for established brands
  • Creates brand awareness at product launch
Бэклайт

Unipole billboard

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Унипол

Unipole billboard

Unipoles are the biggest billboards on the market. They carry three faces.

Unique feature

Thanks to sheer size, unipole billboards dominate the surroundings.

Application

Size:
huge
Orientation:
landscape
No. of faces:
2–3
Lighting:
external
Vehicular traffic:
yes
Pedestrian traffic:
no
Location:
  • scattered around the city, except for historic and central city areas
  • Brand advertising
  • Long-term campaigns
Унипол

Scrolling citylight

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Scrolling citylight

Due to their size cityligts are aimed mostly at pedestrians, and to a lesser extent — at vehicular flows. The contact time is prolonged, allowing for complex creative. Poster change attracts additional attention of passers-by.

Unique feature

One of the few formats allowed in the historic and central city areas.

Application

Size:
small, medium
Orientation:
portrait
No. of faces:
1–6
Lighting:
internal
Vehicular traffic:
no
Pedestrian traffic:
yes
Location:
  • historic and central city areas
  • Native advertising
  • Interactive campaigns (QR codes, NFC, AR)
  • Events announcement
  • Points to POI
  • Ideal for CPG brands

Trivision billboard

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Призматрон

Trivision billboard

Trivision billboards allow for consecutively showing up to 3 posters. Poster change additionally attracts the attention of passers-by.

Unique feature

The best format for quick and cost-effective audience reach. Trivision billboards are strategically placed around the central city areas and at transport hubs. For this reason, they are of significant value for broadcast reach.

Application

Size:
big, huge
Orientation:
landscape
No. of faces:
1–3
Lighting:
external
Vehicular traffic:
yes
Pedestrian traffic:
yes
Location:
  • scattered around the city, except for historic and central city areas
  • Delivers broadcast reach
  • Sustains brand awareness for established brands
  • Creates brand awareness at product launch
  • Capabilities for geographical targeting
  • Effective for messaging with CTA
Призматрон

Vertical billboard

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Вертикальные конструкции

Vertical billboard

Thanks to irregular orientation (portrait), vertical billboards stand out and dominate the surroundings.

Unique feature

A nontypical format for creative brand advertising campaigns. They have extra visibility from the long distance.

Application

Size:
huge
Orientation:
portrait
No. of faces:
1
Lighting:
external
Vehicular traffic:
yes
Pedestrian traffic:
no
Location:
  • scattered around the city, except for historic and central city areas
  • Brand advertising
  • Long-term campaigns
  • A brand-building format
Вертикальные конструкции